Title: myLAB Box - STD Prevention Through Affordable At-Home Testing                                                                              


Name: Lora Ivanova
Los Angeles, CA, USA


Lora Ivanova is the Co-Founder and CEO of myLAB Box, the first and only nationwide at-home STD testing service in the U.S. Lora’s personal experience has been a powerful motivator in her decision to co-found myLAB Box. Through years of dating and sharing stories with friends she was puzzled by a worrisome pattern: contrary to what all sex ed classes had taught us in our youth - both men and women are not testing for STDs consistently and healthy conversations about safe sex are few and far between. 


One answer to this need for frequent-yet-affordable testing lies in at-home wellness and diagnostics. Where most available services seem to consistently fall short is the ability to provide a fast, private and positive experience to their customers. When it comes to intimacy with a partner, every step taking us there should offer the same level of comfort and enjoyment. What better way to accomplish that than by giving people the opportunity to, just like dating, tailor their healthcare to their individual preference.


Companies like myLAB Box see an opportunity to transform preventative STD screening with a simple service offering a first line of defense. Users can enjoy early detection options with unprecedented accuracy whenever and wherever most convenient and get instant results with little effort or stress. When it comes to sexually transmitted infections, early detection is the key to minimizing potentially serious health consequences and saving lives. 




Biography
Lora Ivanova is Co-founder and CEO of myLAB Box, the first nationwide at-home STD testing service empowering users to take control of their health by screening for infections at home. Her track record of success encompasses high-impact marketing, strategic planning, and customer acquisition channels for thought leading brands and innovators across industries. Former leadership roles include: a major technology e-retailer, Newegg.com, the first online wedding coordinator collective, Happily, XO Group, The Knot and more.


Presenting author details
Full name: Lora Ivanova
Contact number: (415) 506-9018
Twitter account: https://twitter.com/myLABBox
LinkedIn account: https://www.linkedin.com/in/lora1ivanova/
Session name/number: Track 18-4 Other strategies in Treatment and prevention
Category: Track 18:Awareness and knowledge on HIV/AIDS, STDs and STIs